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Why is Search Engine Optimization Important?

Daniel Hwang • Apr 10, 2019

Why is Search Engine Optimization important?

Have you ever been on the second page of google?
How about the third page of google
The fourth page?? and so forth

The answer to the 3 bullet point questions above should be no! If you're not on the first page of google then your clients are not going to be able to find your business when they search for you!

So what is Search Engine Optimization?

Search Engine Optimization or SEO is the process of ranking a website for popular search terms in google to get organic website rankings.

> Let me give you an example below: A customer is searching for the keyword: law firm in Atlanta.

(Which businesses are popping up first?)

* Disregard the Paid Ad showing from Attorney Office Space Atlanta & Alpharetta (Not SEO)*

If you look below in the Search Engine Results Page, you can see 3 businesses popping up in the google map pack which is a location based search for local business.

The 3 business that pop up in the local google map pack below are:

1) Alston & Bird

2) Arnall Golden Gregory

3) The Bowden Spratt Law Firm

These 3 businesses are going to be shown to customers who are searching for the keyword: Law firm in Atlanta.

This means you are missing out on a lot of leads and traffic to your business.